Image: Saskia Wilson

Image: Saskia Wilson

I'm not sure if 'slow and steady' wins the race,
but it's a pace that makes the journey enjoyable.

I wanted to write a little bit about how the label has developed in the last two years from just another young brand with seasonal collections, to a brand with a conscious; a brand that directly mirrors my personal goals and morals and a brand that is now an ambassador for the international movement 'Fashion Revolution'.

 

Australian Made, 100% Australian Merino Wool, Woolmark Company certified knitwear. Image: Georgia Storay

Australian Made, 100% Australian Merino Wool, Woolmark Company certified knitwear.

Image: Georgia Storay

As a young designer, creating my business plan, my goals for my future label included; being featured in Vogue, holding a runway show in Japan, having Chloe Sevigny wear one of my designs and to be recognised internationally for my design ability. Some of these goals have been reached, and the rest are on the back-burner after a personal occurrence that kicked my goals into a different arena altogether - that arena was consciously sustainable design. (You can read about this occurrence in my previous post here )

Sustainable design to me is not a trend, it is a necessity. I previously made collections blissfully unaware of the impact of my industry on the environment, and to those whom make our clothes. Once I was unmistakably introduced to this impact, immediate change occurred within my business. I am a young designer passionate about transparency. Transparency in my journey, and transparency within the procedures of my work. I always have been. 

Choosing to shift the labels procedures to more earth-friendly alternatives such as; organic plant-based dyes, organic fibres, producing my knitwear in Australia, packaging with cotton re-usable bags rather than plastic has been a slow and steady movement. I am enjoying researching, educating myself, and implementing new ways of producing knowing my business can tackle it at that particular moment.

My ethos, adopted by one of my fellow 'Fashion Revolution' advocates, Stella McCartney, is that;

'Doing one thing right, is better than nothing at all'.

Australian Made, 100% Australian Merino Wool, Woolmark Company certified knitwear. Image: Georgia Storay

Australian Made, 100% Australian Merino Wool, Woolmark Company certified knitwear.

Image: Georgia Storay

As I move forward with my quiet rebellion against fast fashion, through creating sustainable clothing that does not compromise style, I am learning to love the pace of taking it slow. I am, for the first time in my life, looking at very long term objectives, and having the patience and understanding that getting there simply takes time. 

I do not hope to seem an expert in the field of sustainable design, I can only openingly share my experience and hope to show by example that this subject does not have to be a difficult or uncomfortable one. It can appear infinitely complex, but at the heart of it is a simplicity. To quote Emma Watson, when asked about her custom Calvin Klein ensemble for the Met Ball Gala she explained;

"If you can look at an item and know that you will wear it twenty times and if you can look at an item and know it will last twenty wears. That is a sustainable purchase."

That's all there is to it. A simple change in the way you view your wardrobe. 

So when you invest in buying pieces from my collections, you will not only feel and look good - but you will be doing good. I'm so very happy to have you on the journey !

Buy sustainable pieces online here

View the entire 'Anti-Campaign' for Fashion Revolution Week 2016 here

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