This week marks the international Fashion Revolution Week initiative. Now in it's third year, the movement has spread like wildfire, spanning 92 countries, 800 international events, and millions of people partaking. The key to it's success, it's simplicity. Fashion fans are asked to turn their clothes inside out to reveal the label, and ask the question: "Who made my clothes?" on social media.
Last year, we were brought on board to be Australian ambassadors of this fantastic movement, alongside brands such as Cue, Kit Willow of KitX, Ginger and Smart and Akira Isogawa, and internationals Stella McCartney, Livia Firth, and Kelly Slater of Outerknown, in promoting the campaign, and we are so pleased to involved again for 2017.
In 2016, we created our 'Anti-Campaign' in collaboration with stylist and activist, Tiana Wallace, and Clean Cut Australia. We shot the Autumn / Winter collection worn completely inside out. Everyone involved in the production, generously donated their time and talent to the cause. (You can view the shoot released with Marie Claire magazine, and article written by Clare Press here)
This year, we collaborated with photographer Cara O'Dowd, highlighting our Australian-made Merino wool knitwear. (Full credits below)
Photography: Cara O’Dowd
H&M: Teneille Sorg
Styling: Celeste Tesoriero
Model: Ella Hope @ Priscillias